Ocean Conservancy

SOREL draws its inspiration from the wild places where its products are tested, and with that connection comes a responsibility to protect the natural world. The Arctic, home to polar bears and a wealth of wildlife, is central to the brand’s heritage and drives a commitment to environmental stewardship. Recognizing the fragility of these ecosystems, SOREL focuses on initiatives that preserve oceans, safeguard habitats, and maintain ecological balance. Protecting marine environments is not only a matter of responsibility—it ensures that future generations can experience the same resilience, beauty, and inspiration that have long shaped the brand’s identity.

In collaboration with Ocean Conservancy, SOREL turns this commitment into action. Together, the organizations work to keep Arctic waters clean, reduce pollution, and support the health of marine life and coastal ecosystems. These efforts address pressing environmental challenges, including plastic waste reduction and the protection of critical wildlife habitats. By partnering with an organization that shares its environmental values, SOREL contributes to meaningful conservation initiatives, demonstrating that sustainability is integral to exploration and adventure.

During National Ocean Month, SOREL encourages public participation in ocean preservation. From June 1 through June 15, the company matches donations to Ocean Conservancy up to $50,000, amplifying the impact of each contribution. This initiative invites customers, employees, and partners to join a collective effort, illustrating how coordinated action can lead to tangible outcomes. Supporters play a direct role in maintaining marine ecosystems and protecting the natural resources essential for a sustainable future.

SOREL’s dedication extends beyond financial support. Every conservation project, educational campaign, and community outreach program reinforces the brand’s commitment to protecting the Arctic and oceans worldwide. By concentrating on these critical environments, SOREL helps preserve the species and landscapes that define its heritage, promoting the balance and vitality of nature.

Adventure and environmental responsibility are inseparable for the brand. Forged in extreme conditions, SOREL understands the importance of respecting and sustaining the places that inspire exploration. The ocean, with its vastness and resilience, exemplifies the interconnectedness of life and the role humans play in protecting it. By combining knowledge, resources, and commitment, the brand works to foster cleaner, healthier oceans while supporting Arctic ecosystems and global biodiversity.

Through strategic partnerships, matched donations, and advocacy efforts, SOREL invites individuals to participate in this mission. Every action contributes to preserving vulnerable habitats, ensuring vibrant oceans, and sustaining Arctic wildlife. This dedication reflects the brand’s identity and stands as a pledge to the wild landscapes that continue to define it, emphasizing that environmental protection is a shared journey requiring collective commitment and sustained effort.