SOREL provides established businesses with the opportunity to join its authorized retail partner program, expanding the brand’s reach while maintaining the high standards and reputation associated with its products. This initiative is specifically designed for physical, brick-and-mortar stores that can offer customers hands-on, in-person experiences. At this time, online-only retailers are not eligible, as the program focuses on fostering personal engagement and allowing shoppers to see, touch, and try products before purchasing. The goal is to create an environment where the quality and craftsmanship of each item can be fully appreciated.

Retailers interested in joining the wholesale program are guided to select their operating region, which determines the specific requirements, expectations, and steps for application. Regional guidelines may include minimum purchase thresholds, store layout and presentation standards, and operational criteria that ensure consistent representation of the brand. Providing these details helps potential partners meet the brand’s professional and aesthetic standards while delivering a reliable, high-quality experience for customers.

The application process begins with submitting a request for wholesale information, specifying the product lines the business wishes to carry. Applicants must provide documentation confirming their physical retail locations, operational capabilities, and ability to meet annual purchase commitments. These steps are intended to preserve brand integrity and guarantee that every authorized store delivers a consistent shopping experience aligned with SOREL’s expectations.

Each application is evaluated with care, considering factors such as store presence, customer service quality, and alignment with the brand’s heritage and values. Approved partners gain access to wholesale pricing, curated product assortments, and ongoing support designed to help them drive sales and engage their customers effectively. The program aims to foster mutual growth, providing resources, training, and guidance to help retailers succeed while strengthening SOREL’s presence in key markets globally.

Selecting the correct region is a key component of the process. Businesses across the United States, Canada, Europe, Latin America, Asia Pacific, the Middle East, Africa, or China receive tailored instructions that reflect local market conditions, shipping logistics, and product availability. This regional specificity ensures that partners can deliver a seamless retail experience, maintaining the brand’s standards for product presentation, service, and customer satisfaction.

Joining the program is more than a business arrangement; it represents a partnership built on shared commitment to quality, customer engagement, and brand consistency. By emphasizing brick-and-mortar locations, SOREL ensures that customers encounter an interactive and immersive shopping experience, highlighting the durability, design, and craftsmanship of each product. Partners are expected to uphold these values while benefiting from the support and expertise provided by the brand.

Businesses interested in participation are encouraged to carefully review program requirements and submit a region-specific request for information to begin the application process. With proper preparation and adherence to SOREL’s standards, partners can become part of a global network dedicated to delivering premium footwear to customers in a professional, trusted, and consistent manner.