Privacy Policy

SOREL Corporation, together with its parent company Columbia Sportswear Company and related affiliates, is committed to safeguarding the personal information of individuals who interact with its digital and physical platforms. This privacy policy applies to all websites, mobile applications, associated services, and offline interactions, including retail locations. By using these services, users consent to the collection, use, and disclosure of their personal information as outlined below. Those who do not agree with these practices should refrain from using the services. For the purposes of this policy, personal information includes any data that can directly or indirectly identify an individual. The policy is designed to be accessible, and assistance is available for users with disabilities who need help understanding or accessing the information.

SOREL collects personal information to support operations such as fulfilling product and service requests, managing business processes, conducting research and development, personalizing experiences, providing customer support, handling communications, marketing, and community engagement. The types of information collected may include contact details, financial information, transaction histories, account credentials, marketing preferences, demographic data, content submitted by users, device identifiers, geolocation information, usage data, and, when necessary, sensitive information for account verification or access. Information from minors under 18 is not knowingly collected or shared without parental consent.

Data is gathered from multiple sources, including information provided directly by users, information collected automatically through cookies, web beacons, and other tracking technologies, data obtained from third-party partners, and information available publicly. These sources may be combined to generate inferred profiles to improve personalization, deliver relevant advertising, and enhance user experience. Cookies and similar tools support site functionality, track engagement, and facilitate marketing initiatives. Users can manage cookie preferences or limit tracking via browser or device settings.

Personal information may be shared with third parties to complete purchases, deliver services, comply with legal obligations, support business operations, or facilitate corporate transactions. Analytics and advertising partners may also use data to measure performance and provide targeted marketing. Aggregated or anonymized information may be disclosed in accordance with applicable law. Interactions with third-party websites or social media features may result in data collection under the privacy policies of those third parties, which operate independently from SOREL’s practices.

SOREL implements reasonable security measures to protect personal information, though no system is completely immune to risk. Data may be stored or processed in countries with different data protection laws than the user’s jurisdiction; however, SOREL ensures protection consistent with this policy. Users have rights under applicable U.S. laws, including access, correction, deletion, restriction of use, and the ability to opt out of sale or sharing for targeted advertising. Requests can be submitted directly or through authorized representatives, and users may appeal decisions regarding their personal data. Parents may request the removal of information collected from children under 18.

This privacy policy may be revised to reflect changes in SOREL’s services, legal requirements, or data handling practices. Material updates will be communicated where legally required, and the “Last Updated” date indicates the latest revision. Users are encouraged to review the policy periodically to stay informed about how personal information is collected, managed, and protected.