Ocean Conservancy

SOREL’s inspiration has always been rooted in the untamed landscapes where its products are tested, and with that connection comes a strong commitment to protecting the natural world. Our relationship with the Arctic, home to polar bears and diverse wildlife, is central to our heritage and drives our responsibility to act. Understanding the fragility of these environments, SOREL is devoted to supporting efforts that safeguard oceans, conserve ecosystems, and protect the habitats critical to maintaining the planet’s ecological balance. Protecting marine environments is more than environmental responsibility—it ensures that future generations can experience the same awe, resilience, and beauty that has long inspired our brand.

Through a meaningful collaboration with Ocean Conservancy, SOREL translates this commitment into concrete initiatives. Together, we focus on keeping Arctic waters clean, mitigating pollution, and supporting the health of marine life and coastal ecosystems. This partnership enables us to address pressing environmental challenges, from reducing plastic waste to protecting essential wildlife habitats. Aligning with an organization that shares our environmental values allows SOREL to contribute to tangible conservation efforts, demonstrating that sustainable practices are inseparable from the spirit of exploration and adventure.

During National Ocean Month, SOREL encourages community engagement in ocean preservation. From June 1 through June 15, donations to Ocean Conservancy are matched by SOREL up to $50,000, amplifying the impact of individual contributions. This initiative invites customers, employees, and partners to join a collective effort, showing that coordinated action can produce meaningful outcomes. By participating, supporters play an active role in maintaining marine ecosystems and protecting the natural resources that underpin our shared future.

Our commitment extends beyond financial contributions, reflecting the brand’s core values. Every initiative—whether conservation projects, educational campaigns, or community outreach—reinforces SOREL’s dedication to preserving the Arctic and oceans worldwide. By focusing on these critical environments, we aim to safeguard the species and landscapes that have shaped our identity, ensuring the continued balance and vitality of nature.

SOREL believes that adventure and environmental responsibility are inseparable. Having been forged in extreme conditions, the brand understands the importance of respecting and sustaining the places that inspire exploration. The ocean, with its vastness and resilience, exemplifies the interconnectedness of all life and the critical role humans play in protecting it. By combining knowledge, resources, and passion, we can foster cleaner, healthier, and more sustainable oceans while supporting the Arctic ecosystem and global biodiversity.

Through strategic partnerships, matched contributions, and ongoing advocacy, SOREL invites individuals to engage in this mission. Each effort, no matter how small, contributes to protecting vulnerable habitats, ensuring vibrant oceans, and sustaining the Arctic’s wildlife. This dedication reflects who we are as a brand and serves as a pledge to the wild landscapes that continue to define us, highlighting that safeguarding the environment is a shared journey requiring collective commitment and action.