Privacy Policy

SOREL Corporation, together with its parent company Columbia Sportswear Company and affiliated entities, is committed to protecting personal information collected from users across its digital and physical platforms. This privacy policy applies to all websites, mobile applications, related services, and offline interactions, including retail stores. By engaging with these services, users agree to the collection, use, and disclosure of their personal information as described here. Individuals who do not consent to these practices are advised to discontinue use of the services. For this policy, personal information refers to any data that can directly or indirectly identify an individual. The policy is designed to be accessible to people with disabilities, and assistance is available for those who need support accessing or understanding it.

SOREL collects personal information to support various functions, including delivering products and services, facilitating business operations, conducting research and development, personalizing experiences, providing customer service, managing communications, marketing, and community engagement. The types of information gathered may include contact information, financial details, transaction history, account credentials, marketing preferences, demographic data, content or files submitted by users, online identifiers, device information, geolocation data, usage activity, and, when necessary, sensitive information required for account verification or access. Data from minors under 18 is not knowingly collected or shared without parental consent.

Information is obtained through multiple channels. This includes information users provide directly, data collected automatically through cookies, web beacons, and other tracking technologies, data from third-party partners, and information available publicly. These sources may be combined to create inferred profiles that help personalize services, deliver relevant advertising, and improve the overall user experience. Cookies and similar technologies enhance site functionality, measure engagement, and facilitate marketing efforts. Users can manage cookie preferences or limit tracking through browser or device settings.

Personal information may be shared with third parties to complete transactions, deliver services, comply with legal requirements, support business operations, or facilitate corporate transactions. Analytics and advertising partners may also collect and use data for marketing and measurement purposes. Aggregated or anonymized information may be shared in accordance with applicable law. Interactions with third-party websites or social media plugins may result in data collection under the privacy practices of those third parties, which are separate from SOREL’s policies.

SOREL employs reasonable measures to protect personal data, although no security system is entirely risk-free. Information may be stored or processed in countries with data protection laws that differ from the user’s jurisdiction, but SOREL ensures that protection is consistent with this policy. Users have rights under applicable U.S. laws, including the ability to access, correct, delete, or restrict certain uses of personal information, as well as opt out of sale or sharing for targeted advertising. Requests may be submitted directly or through authorized representatives, and users can appeal privacy-related decisions. Parents may request the removal of data collected from children under 18.

This policy may be updated to reflect changes in SOREL’s services, legal obligations, or data practices. Material changes will be communicated as required by law, and the “Last Updated” date will indicate the latest revisions. Users are encouraged to review this policy periodically to stay informed about how personal information is collected, managed, and protected.