SOREL offers established businesses the opportunity to become authorized retail partners, allowing the brand to broaden its presence while ensuring that every customer interaction reflects the quality and reputation of SOREL products. This program is specifically tailored for physical, brick-and-mortar retailers who can provide direct, hands-on experiences for their customers. Online-only retailers are currently not eligible, as the focus is on fostering personal engagement and in-store expertise, highlighting SOREL’s commitment to a tangible retail environment where customers can see, touch, and try products before purchase.

Businesses interested in joining the SOREL wholesale program are encouraged to select their operating region to receive detailed guidance on requirements, expectations, and application steps. Each region has unique standards, which may include minimum purchase commitments, store presentation criteria, and operational benchmarks that help ensure partners can represent the brand effectively. By providing region-specific information, SOREL equips potential partners to maintain consistency, professionalism, and alignment with the brand’s values within their local markets.

The process begins with submitting a request for wholesale information, where businesses indicate the brand lines they are interested in carrying. Applicants are required to provide documentation verifying their physical retail locations, operational capabilities, and commitment to meet annual purchase requirements. These measures are designed to protect the brand’s integrity and ensure that customers enjoy a consistent and high-quality shopping experience at every authorized location.

SOREL evaluates all applications carefully, considering factors such as store presence, customer service standards, and alignment with the brand’s heritage and values. Approved partners gain access to wholesale pricing, product assortments, and ongoing support aimed at helping them maximize sales and engage customers effectively. The program is designed to foster mutual growth, providing retailers with the tools, training, and guidance needed to succeed while strengthening SOREL’s footprint in key markets worldwide.

Selecting the correct region is a critical part of the process. Businesses in the United States, Canada, Europe, Latin America, Asia Pacific, the Middle East, Africa, or China receive tailored instructions and guidance reflecting local market dynamics, shipping logistics, and product availability. This ensures that each partner can provide a seamless retail experience, adhering to SOREL’s standards for product presentation, service quality, and customer satisfaction.

Becoming a SOREL business partner is not just a commercial transaction—it is a collaborative relationship built on shared commitment to quality, customer engagement, and brand consistency. By focusing on brick-and-mortar locations, the program emphasizes providing an interactive, in-person experience that showcases the durability, craftsmanship, and design of SOREL products. Retail partners are expected to uphold these values while benefiting from the support, resources, and expertise offered by the brand.

Businesses interested in participating are encouraged to review the program requirements thoroughly and submit their regional-specific request for information to begin the application process. With proper preparation and alignment with SOREL’s standards, partners can join a global network dedicated to delivering premium footwear to customers in a consistent, trusted, and professional manner.